UBC researchers used an Opinion Survey to determine which route types and what other factors motivate or deter cycling. The survey used a web or mailed questionnaire to ask 1,402 adults in Metro Vancouver (Canada) about 16 routes types and 73 other factors that might influence their likelihood of cycling. The survey was a sub-study of a larger telephone survey of 2,149 adults. It included demographic information and was used for the Mapping Cycling analysis.
Unique features of the Opinion Survey were that three photos of each of the 16 route types were presented on the questionnaire, and that the 73 features that might affect cycling were derived from an extensive review of the scientific and grey literatures on cycling motivators and deterrents.
